Eclaro Sports

Today, Jay Williams spends some time with Vin McCaffrey, CEO of Game Theory Group International.

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Today, Jay Williams spends some time with 2011 CoSIDA President Larry Dougherty, the well-respected Associate Athletic Director for Communications at Temple University. Larry gives an overview of the upcoming CoSIDA Convention in Marco Island, as well as some exciting intiatives the organization has in store for the future.

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Eclaro Sports™ has partnered with sports marketing giant Octagon to develop a new media strategy and some amazing mobile applications which they would like to share with you. Keep your school ahead of the curve when it comes to the most important way to connect with all the people who care about your program – alumni, fans, and sponsors.

This new initiative is a cost-effective way to stay on the cutting edge of technology, no matter the size of your institution. As a matter of fact, if your school is not on television on a regular basis, you need this program even more to level the playing field.

Eclaro Sports™ is trying to help the largely untapped Division II and III markets by bringing national and regional brands to collegiate athletic events and conference championships through experiential marketing such as sampling, couponing, and promotional contests. There is very little work required by already overworked athletic administrators, as Eclaro Sports and the brands themselves handle most of the logistics. Eclaro Sports™ currently represents conferences and campuses comprised of over 750,000 students.

Eclaro Sports™ recently put together a deal with three New York area schools and a prominent wireless brand, where the brand ran a contest on each campus to seek out the best brand ambassadors on each campus. Students entered the contest on site at athletic events, and internships were awarded to students at these institutions worth $1500 each. This promotion has drawn praise not only from the athletic department, but from business departments and even the presidents at these colleges. Let us know if you want us to help boost your corporate partner program and your bottom line!

Last August, Eclaro Sports™ announced a partnership with the College Sports Information Directors of America (CoSIDA) to assist sports communications professionals in moving forward in their careers. Now, that partnership is ready to help athletic directors find their next great communications professional.

Eclaro Sports™ is developing a centralized, confidential database of sports communications professionals, with the goal of having the database greatly assist athletic directors - and key hiring managers in the corporate world - find the right candidate for their communications leadership positions. For a minimal fee, little more than advertising in a national publication, Eclaro Sports™ can present an athletic director a number of pre-qualified candidates from which to choose, saving the AD lots of valuable time and identifying very talented people for the position. If a full-blown search is required, Eclaro Sports™ can also handle that service, again at a very reasonable fee.

Eclaro Sports has forged an alliance with Bruno Sports Enterprises to help ramp up its executive search business in collegiate athletics as well as work together on other projects.

Bruno Sports Enterprises, which is headed by Linda Bruno, a respected collegiate athletic administrator for over 30 years, including a long stint as Commissioner of the Atlantic 10 Conference, as well as a key executive in the early days of the Big East Conference, specializes in helping colleges find coaches and administrators who are the best fit for that institution. She has completed searches for a number of men’s and women’s basketball coaches over the past year, with her clients including DePaul, Fairfield, Fordham, and Colgate.

Bruno will be housed in the Eclaro headquarters in Manhattan, where she will benefit from the strong infrastructure there as well as the ability to call on the expertise of Eclaro principals Paul and Tom Sheridan, who have each been in the executive search business for over 20 years. Eclaro, the parent company of Eclaro Sports, is a leading business consulting firm which has been successfully placing outstanding candidates for firms like Hewlett Packard, IBM, and Verizon for the past two decades and was recently honored with the 2009 Supplier of the Year by the National Minority Supplier Diversity Council.

In addition to executive search, Bruno Sports Enterprises also helps consult with schools on athletics issues, and works with the Legends of Basketball, an NBA Alumni organization, helping their members try to land jobs in the college coaching ranks. Bruno is also Commissioner of the Skyline Conference, a Division III league with 10 members, all in the State of New York.

Come by and see Linda at the Eclaro Sports booth at NACDA.

Today, Eclaro Sports' Jay Williams talks about the upcoming NACDA Convention with NACDA President Dave Roach. Roach is currently in his seventh year as the athletic director at Colgate University after spending 14 years as the AD at Brown University. Roach brings us up to date on the networking opportunities at NACDA next week.

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In this week’s podcast, Jay Williams talks with Giff Breed,, the Managing Director of Strategic Initiatives for sports marketing giant, Octagon, and two of his associates - Dr. Richard Sander and Jimmy Sander. Octagon has been working with schools like George Mason and James Madison on a new social media strategy powered by some cutting-edge mobile applications, and feel that this technology is important for all colleges and universities, no matter what the size. The discussion is an overview of the technology, which will be explained in greater detail in a webinar opened to all colleges on Thursday, May 19th at 11:30 AM EDT.

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In this week’s podcast, Jay Williams talks with Zak Ivkovic. Ivkovic is now in his eighth campaign as the conference’s Executive Director and 20th season with the City University of New York Athletic Conference. A trailblazer by nature, the CUNY stalwart has transformed the league he began playing soccer in 25 years ago to one of the forward-most thinking Division III conferences in the nation. His work for the CUNY Athletic Conference has afforded its student-athletes increased exposure and visibility opportunities, between playing in iconic New York venues to utilizing the CUNY TV Network to its best advantage. In addition, Ivkovic has spearheaded the most comprehensive corporate sponsorship program in the Division III ranks.

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In this week’s podcast, Jay Williams talks with David Siroty, the Vice President of Public Relations for Coldwell Banker, North America, about how his background in sports public relations translates into the corporate world.  Siroty also explains his career journey and how his relationships have helped him land each new position on his career ladder.  Eclaro Sports is working with the College Sports Information Directors of America (CoSIDA) to provide executive search services for its members.

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